Microsoft 365

Get with the program.

Everyone wants to be different and stand out somehow, but with Microsoft 365, you want to do the opposite. 70% of Fortune 500 companies use Microsoft 365 to get things done, so why wouldn’t students do the same? With graduates entering the workforce for the first time, we want to make sure they stand out, but not in a bad way. This campaign is going against the cliche sayings everyone uses and tweaking them slightly. In this big world full of people, we want students to feel like they will be prepared and blend into their new lifestyles and workplaces after graduation.

Partners: Lindsy Spiegleman, Julian Celentano, Caterina DeSantis, and Abby Carmichael

This series of print ads will be placed in magazines. They all have a well-known quote or saying that is being changed to make students want to fit in and follow the leader. These ads are eye-catching and will work well in print mediums around and on Indiana University’s campus.

Print Ads

We want to ensure students know how to get with the program, which is Microsoft 365. These out-of-home posters will do exactly that.

Out of Home Posters

Instagram Ads

Students are on social media platforms constantly, so these Instagram ads will reach our target audience directly and efficiently.

Digital screens are very hard to avoid these days, especially for students going to class. These digital advertisements will be placed all around IU buildings, catching the student’s attention.

Digital

Mural

This mural will grab the student’s attention while they walk around campus.

Activation

These coloring pages will be placed in the career center office for students to doodle while they are waiting to meet with a counselor. This will make them want to know more about Microsoft 365.