KitchenAid
Customized for any occasion.
KitchenAid is most known for its classic professional stand mixers; lots of people already have it but need a new one. We aim to persuade the parent, friend, colleague, or relative of an individual unfamiliar with baking to purchase a customized stand mixer and raise awareness of its vast capabilities for any food-related feat. Our target wants to make food for holidays, and other events, to impress friends and family. The customizable professional stand mixer is made for everyone, even non-bakers, and can bring back core childhood memories.
Partners: Noah Zaroff, Taylor Gutchow, and Ethan Madison
Instagram ads are a great way to reach our targeted audience in this campaign and these ads are more on the humorous side. Using cliches people do in the kitchen while making their favorite desserts or meals will draw the customer in and make them want to purchase a new stand mixer!
Social Media
Adding a fun hashtag to Twitter and inviting customers to share their best holiday dessert recipe will increase retweets and engagement on the platform catching the viewer’s attention.
Prints
Using Iliterations, we found different desserts consumers love and can make with the stand mixer. The different background colors of each poster represent a different stand mixer color. There are 20 different colors customers can choose from when customizing their own stand mixer, and of course, the delicious desserts help.
These banner advertisements go along with the other ads above and have a nice rhyme. This ad displays how the stand mixer is for everyone who wants to cook.
